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Costco shoppers navigate with carts broad enough to seat two children
side by side. The carts had better be big. They need to haul gallon jars
of mayonnaise, 117-ounce cans of baked beans, 340-ounce jugs of liquid
detergent, and seventy-ounce boxes of breakfast cereal. The coolers
advertised for summer picnics hold 266 cans. Giant warehouse stores,
shelved to the ceiling with goods from all the waters and forests of the
world, make no excuses for consumption. But although Costco sells its
goods in large packages, there is no item here that cannot be found at a
corner grocery. So why don't I lighten up and buy a pallet of mango
salsa? Because thundering all around me is the scope and scale of
American economic growth. Here it is possible to see the enormous
throughput of the economy - its capacity to mobilize resources and
energy and turn out waste. One store manager, on the floor for fourteen
years, tells me he has seen eight pallets of paper towels move out the
door in a single day. At forty packages to a pallet, twelve rolls to a
package, this means nearly 4,000 rolls. I can hear the sound of chain
saws laying off as falling trees cut the air somewhere high in the
Cascades. The question that comes to my mind whenever I catch a glimpse
of aggregate consumption is always the same: How can it last?
The question is a discomforting one. Consumption is the essence of
economic growth, the sustained expansion in goods and services as
measured by the gross domestic product. Economists credit growth for
declining rates of child mortality, widening opportunities for
education, and the continuing flow of new technology that in turn powers
our ever greater productivity. Many trace the beginnings of growth to
the seventeenth and eighteenth centuries, when war and revolution
dismantled feudal states, opening up new social spheres in which
individuals were free to pursue their private interests. Since then,
growth has become intrinsic to how we understand progress. By the
nineteenth century, machines that captured heat from burning coal
radically magnified the scale of human labor, shattering a ceiling to
accumulation that had defined agrarian societies since the domestication
of wheat. In that hot glow, it became clear that increasing knowledge
about the world would translate into increasing control over it. All
those who felt their teeth rattle in their head as hundreds of looms
shook the beams and floors of a water-powered factory, watching bolts of
cloth roll out like eggs from a giant hen, walked away thinking that the
human economy no longer possessed definite limits.
The earliest advocates of economic growth celebrated it as a physics
of society, in which amplified production resulted in more robust
consumption, causing an outward shift in wealth, investment, employment,
and production - a positive feedback loop promising that most
fundamental of human desires: a more durable existence. Political
economists spoke an almost mystical language, claiming, in the words of
Francis Amasa Walker in 1892, that "there never comes a time when more
laborers will not produce larger harvests. There never comes a time when
additional capital introduced into agriculture cannot secure for itself
some return. Such is the condition under which the earth is cultivated
by human labor, for the supply of human wants." That wishful thought
served as the blueprint of modernity, and no shortage or other crisis
succeeded in rending it. For the past 250 years, the industrialized
world has expanded and thrived on an escalating volume of material
transferred from environments into commerce, manufacturing,
construction, and agriculture. The raw stuff of the planet made growth
possible, and growth, in turn, reshaped the way people thought about
themselves, their communities, and the human condition itself.
Two important works of social history argue that the economic growth
of the past century has created a distinctive political culture,
particularly in the United States. The more recent is The Age of
Abundance, in which Brink Lindsey, a vice president of the Cato
Institute, the libertarian think tank, peers at the past fifty years of
American history through the prism of economic growth, reading its
influence into housing, popular literature, religious ritual, and
reality TV. Most of all, Lindsey sees abundance as having created a new
cultural consensus based on a post-scarcity vision of the world. For
generations, observers of society in the United States have wondered
what unites us. Lindsey's answer is boldly materialistic: we are united,
he writes, by our affluence. "Across classes and religions and ethnic
backgrounds, 'enough' proved an ever-receding horizon, and the common
commitment to chase that horizon became the glue that held an
increasingly pluralistic society together". Lindsey argues that plenty
has produced a new politics too, a shared libertarianism that remains
unacknowledged by the major parties. To be American today, in Lindsey's
view, is to favor the widest possible margins for "economic and cultural
competition".
What about the environmentalists? Lindsey lumps them, along with most
other anti-establishment critics, into what he labels the "Aquarian
awakening", a movement that has attacked mass affluence, failing to
appreciate it as "a cultural achievement of the highest order". Lindsey
sympathizes with the Aquarians' frustration, and even lauds the
tolerance they introduced, but he finally interprets their rebellion as
a predictable response to abundance itself and thus part of the overall
narrative of its triumph. By arguing that environmentalism "came along
like clockwork", he ignores Ohio's burning rivers, California's oil
spill, and London's lethal smog, events that brought twenty million
people (ten percent of the United States in 1970) to participate in the
first Earth Day. Lindsey yields nothing to Rachel Carson, the marine
biologist whose 1962 Silent Spring made environmentalism into a popular
movement, calling the book "overwrought", its supporters "zealots", and
the movement it inspired "hysteria", even as he acknowledges the
necessity of the legislation it also inspired.
The weightier book on abundance is The Moral Consequences of Economic
Growth, by Harvard economist Benjamin Friedman, who shares little of
Lindsey's politics and none of his optimism. Friedman holds, along with
Lindsey, that a basic materialism underlies tolerance and political
civility, but he sees these social bonds as frighteningly tenuous. "I
believe", he writes,
that the rising intolerance and incivility and the eroding generosity
and openness that have marked important aspects of American society in
the recent past have been, in significant part, a consequence of the
stagnation of American middle-class living standards during much of the
last quarter of the twentieth century.
Friedman makes a great deal of the correlation between the economy
and crime, seeing an upsurge in hostility and anger among Americans
-including anti-immigrant rhetoric, private militias, domestic
terrorism, and waning sympathy for the poor - whenever incomes and GDP
flatten out {1}.
{1} Some of his claims on
this subject seem thin. A number of the ills he cites (private militias,
say, or anti-immigrant sentiment) appeared or worsened during Ronald
Reagan's presidency, when GDP increased by aremarkable 3.8 percent a
year. Or take murder: when the economy surged after the end of World War
II, murder surged with it, climbing from 4.6 per 100,000 people in 1950
to 10.2 in 1980, and, after showing no clear trend during the booming
1980s, it declined to levels not seen since the 1960s. The economy
cannot explain both the rise and the fall.
On environmentalism, Friedman's view is more nuanced than Lindsey's.
He takes seriously the need for environmental policy, and he has
absorbed some of the thinking prevalent among industrial ecologists -
that greater efficiency in resource use can prolong the supply of
non-renewable metals and oil, holding out the possibility that
substitutes will be found. Industrial ecology also aims to reduce or
eliminate pollution. Friedman rightly associates higher national living
standards with lower levels of air and water pollution, but here his
political economy runs into difficulty. One reason that American cities
are cleaner than they used to be is that heavy manufacturing is now
concentrated in countries where corporations are bound by fewer
environmental restrictions. We have externalized the externalities of
our consumption, calling that an improvement in our quality of life.
Friedman's claim that pollution is a transitional phase in economic
development sounds almost utopian. It does not consider the problem of
how to export clean technology to countries that cannot afford it, or
the narrowing time frame in which we might hold off the melting of polar
ice and Arctic permafrost.
In the end, Friedman does acknowledge that "the environment will not
simply take care of itself" and that preserving growth means investing
in "the existing environment". He seems to understand the bind he is in,
observing that to raise the worldwide standard of living up to the level
now prevailing in Portugal (the last country on the list of the richest
thirty) would quadruple world economic output over the next fifty years.
By calling this rise a "challenge", Friedman puts a brave face on what
must reasonably be described as an impossibility.
Our trouble lies in a simple confusion, one to which economists have
been prone since the beginning of the Industrial Revolution. Growth and
ecology operate by different rules. Economists tend to assume that every
problem of scarcity can be solved by substitution, by replacing tuna
with tilapia, without factoring in the long-term environmental
implications of either. But whereas economies might expand, ecosystems
do not. They change - pine gives way to oak, coyotes arrive in New
England - and they reproduce themselves, but they do not increase in
extent or abundance year after year. Most economists think of scarcity
as a labor problem, imagining that only energy and technology place
limits on production. To harvest more wood, build a better chain saw; to
pump more oil, drill more wells; to get more food, invent pest-resistant
plants.
That logic thrived on new frontiers and more intensive production,
and it held off the prophets of scarcity - from Thomas Robert Malthus to
Paul Ehrlich - whose predictions of famine and shortage have not come to
pass. The Agricultural Revolution that began in seventeenth-century
England radically increased the amount of food that could be grown on an
acre of land, and the same happened in the 1960s and 1970s, when
fertilizer and hybridized seeds arrived in India and Mexico. But the
picture looks entirely different when we change the scale. Industrial
society is roughly 250 years old: make the last ten thousand years equal
to twenty-four hours, and we have been producing consumer goods and
carbon dioxide for only the last thirty-six minutes. Do the same for the
past one million years of human evolution, and everything from the steam
engine to the search engine fits into the past twenty-one seconds. If we
are not careful, hunting and gathering will look like a far more
successful strategy for survival than economic growth. The latter has
changed so much about the earth and human societies in so little time
that it makes more sense to be cautious than triumphant.
Although food scarcity, when it occurs, is a localized problem, other
kinds of scarcity are already here. Groundwater is alarmingly low in
regions all over the world, but the most immediate threat to growth is
surely petroleum. The world consumption of oil is 84 million barrels a
day. American cars alone consume 21 million. Yet even though worldwide
production has peaked and prices now hover around $100 per barrel, there
is no substitute for oil - nothing stands ready to replace even ten
percent of present consumption. Fossil fuels underwrite our material
lives. Long before we deplete all known deposits, their escalating cost
could make our highly dispersed, energy-intensive economic geography
unworkable. Oil is not simply implicated in everything we call growth.
There has never been growth without it.
Consider, too, the world's fisheries. The planetary marine catch
increased from nineteen million tons a year in 1950 to eighty million
tons by 1990. Seventy percent of the world's top saltwater fish species
are now considered overexploited or fully exploited. The harvest of
Atlantic cod, in particular, peaked and began to decline in 1970. In
1991 the cod fishery collapsed; fleets went out to the Georges Bank off
the coast of Newfoundland to find nothing. The government of
Newfoundland has been intermittently closing its two largest fisheries
since the early 1990s to build up the spawning biomass to its long-term
average. The catch is kept at a level below the average rate of
reproduction. It will never again exceed it. Fishermen now catch fewer
fish than they did in 1950, when the expansion began. The limiting
factor, in other words, is no longer tools but natural capital. The cod
themselves now determine the size of the industry. In an economic sense,
the cod fishery is now in stasis.
Newfoundland and its fishing communities represent a shift in the
direction and purpose of investment, one that might soon spread to the
entire economy. Since the 1770s capitalists have learned to invest in
the limiting factor of production in order to maximize productivity. In
the past that always meant improving the tools of the take, but it now
means something different - enhancing natural capital, the new limiting
factor. Herman Daly, an economist at the University of Maryland, finds a
precedent in "fallowing", or the practice of letting land regenerate
after a period of cultivation. Fallowing is investment in short-term
non-production in order to maintain long-term yields. Daly applies the
same idea to every renewable resource: "Leave it alone. Let it grow in
order to slow or reduce the exploitation. This conforms perfectly to the
economic definition of investment - a reduction in present consumption
in order to increase a future capacity to consume." Of course, this is
not the way that economists - let alone bankers or bond traders - think
of investment. Fallowing is investment without growth, and in our
current economic mindset, lack of growth is tantamount to the end of
progress.
What would it mean to live in a no-growth economy? How might that
change the culture of abundance? In Deep Economy, Bill McKibben - an
essayist and frequent contributor to many publications, including this
one -
argues against the troubled union between more and better. For the poor
everywhere, for economic refugees from the blighted Chinese countryside
who now assemble DVD players in Guangdong, more is certainly required.
But the requirement is surprisingly modest. Once people have the
security of enough food, adequate shelter, access to education, and
consumer goods sufficient to allow them to be comfortable and
productive, more ceases to be better; it ceases to increase happiness,
as McKibben goes to lengths to argue. Surveys over the past six decades
have found that Americans' happiness peaked in the 1950s. It fell five
percentage points between 1970 and 1994, even amid the flush times of
the Clinton boom. Americans report every imaginable familial and
occupational misery regardless of their burgeoning possessions. In the
United Kingdom and Japan, economies that expanded powerfully after World
War II, satisfaction has remained flat in spite of all the consumer
electronics, cable TV stations, first-rate food, and designer clothing
now available. The point is not that growth has caused depression and
anxiety, writes McKibben, "only that it didn't alleviate them". Growth
should meet basic needs because these really do create happiness, but
beyond that, it fails to deliver.
The liquidation of natural capital for export profits will not last.
China is spending spectacular sums to clean up its air and water, yet
McKibben quotes the deputy environment minister admitting that the great
economic miracle "will end soon because the environment can no longer
keep pace". Growth at such an expense is not economic, as Daly puts it,
but uneconomic - greater in its negative externalities than in its
positive returns. Our failure to grasp this distinction is embedded in
our measure of GDP. An automobile accident, a sudden rise in cancer
cases, a toxic-waste spill - all of these require services to be
rendered, wages to be paid, and materials to be acquired, so they all
contribute to GDP, whereas the steady erosion of a country's resources,
its species, and its open spaces - all crucial assets - do not detract
from it. As McKibben writes, "Growth is no longer making people
wealthier, but instead generating inequality and insecurity".
Deep Economy is about solutions, and its most pointed solution is
community autonomy. By separating production from consumption on such a
scale, globalization since the eighteenth century has allowed people to
live off the fruits of faraway places without having to absorb the
societal costs, like buying groceries with someone else's credit card.
Community thinking, by contrast, stresses the internalizing of resources
and consequences. Rather than depend on the deforestation of some other
place for food, to what extent can a town dedicate its own land for its
own needs? What would we do if energy came from our own solar budget,
our own forests, our own thermal sinks in our own back yards - not from
Nigeria or West Virginia? In a world reeling from the effects of export
capitalism, nothing could be more stable than people taking
responsibility for their own demands on the biosphere. An economist
might counter that no town or county can fulfill all its own needs.
True, but each reduction in the number of imported goods - and the
distance they travel - makes a community both more autonomous and more
accountable.
McKibben believes that we can thrive, not just survive, without
growth. The view may not be popular, but it is gaining. Robert Solow,
who won the Nobel Prize in economics in 1987 for innovations in growth
theory, now calls himself "agnostic" as to whether growth can continue,
and is cheerfully willing to contemplate a zero-growth economy. As Solow
said to me, "There is no reason at all why capitalism could not survive
without slow or even no growth. I think it's perfectly possible that
economic growth cannot go on at its current rate forever." This does not
mean that productivity will cease to increase our quality of life; it
means that people might find it increasingly costly to turn productivity
into the kinds of things they are now accustomed to buying with their
earnings. "It is possible", says Solow, "that the United States and
Europe will find that, as the decades go by, either continued growth
will be too destructive to the environment and they are too dependent on
scarce natural resources, or that they would rather use increasing
productivity in the form of leisure ... There is nothing intrinsic in
the system that says it cannot exist happily in a stationary state".
A stationary state. The term comes from John Stuart Mill, who argued,
in 1848, that "the increase of wealth is not boundless". Economists
should know, said Mill, that "at the end of what they term the
progressive state lies the stationary state, that all progress in wealth
is but a postponement of this". A steady-state economy no longer
increases its physical stock of wealth. We could take one or two percent
of a forest or fishery a year without cutting into its reproductive
capacity, a rate that would "bring finance into balance with the real
underpinnings of finance", according to Herman Daly. He comes up with
the same rate for future productivity as a result of technological
progress: it is also on the order of one or two percent a year, though
it could go higher. The big lesson is that technological civilizations
have arcs of expansion, and although for the past 250 years they have
created an enormously more complex material world than that of
hunter-gatherers, in the end both reach their stationary states - the
point at which they cannot expand without grinding down natural capital.
We will likely look back at the period between 1600 and 2050 as the
Era of Expansion. The first date marks the beginning of surplus
agriculture in England, when its population began to climb out of
famine, when agrarian people all over the world entered a phase of
wildfire frontier settlement, and when capitalism appeared. The second
date marks the year when present trends in consumption will reach a
level equal to double the earth's capacity, requiring a second planet.
The UN projects that the number of humans will increase by 36 percent
between now and 2050, to around nine billion. Rising population will
offset any savings from improved efficiency and any reduction in per
capita consumption. As the advocacy group World Watch has pointed out,
even if Americans were to eat a fifth less meat per capita by 2050,
total US meat consumption would be five million tons greater in 2050
simply because there will be more people. Economists have long insisted
that wealth is not zero-sum, that it can be created. Yet if the
biophysical capacity of the earth comes under strain, the wealth of one
nation might grow only at the expense of others. China and India now
demand an increasing share of the energy and resources that the United
States and Europe once claimed for themselves, triggering unprecedented
oil prices that reverberate throughout the global economy.
Lindsey and Friedman both fasten our freedom and equality to our
abundance, but the conditions that made possible the twentieth-century
formula are quickly vanishing. If ecological economists are right, we
simply have no choice but to think about how to maintain social
tolerance without continued physical expansion. There is no guarantee
that an economic transition won't bring resentment and hatred to the
surface, as during the Great Depression, when totalitarianism from the
right and left attracted vocal advocates. But we can take solace in the
simple truth that societies change, and that they cannot choose the
circumstances or the conditions that force change. It may seem
unrealistic to imagine our culture adopting a new energy regime, or
large-scale resource recycling; but both are less far-fetched than the
notion that we can maintain the status quo into the distant future.
At Costco, when I ask a manager to point out items that come from
recycled material or that save energy - items, in other words, that
represent fewer inputs from the environment and higher efficiency - he
looks deep into the cavern before answering, as though he is divining
something in the shelves. "We have over 3,000 items here", he says
finally. He directs me to look at individual packages. I notice a number
of "Energy Star" appliances, a selection of compact fluorescent light
bulbs, and salmon farmed in Canada. But not one of the paper products
indicates post-consumer content, and just about everything else is made
from (or powered by) petroleum. The twenty or so items that represent
"less" and not "more" offset about as much as a kitchen sponge tossed
into the Atlantic. And yet Costco is not an offender so much as a
bellwether, indicating that Americans are heading in two directions at
once. They have accepted efficiency as the soul of what it means to be
green, but they have not yet recognized a biophysical limit on the scale
of their consumption. The end of growth will not mean the end of
progress, to the extent that we can redefine progress as consisting of
something other than accumulation. Instead, we can accept our
limitations, view progress as the creation of efficiency rather than
wealth, and work for just institutions even when lean times come.
_____
Steven Stoll is Senior Fellow at the Rutgers Center
for Historical Analysis. His book The Great Delusion: A Mad Inventor,
Death in the Tropics, and the Utopian Origins of Economic Growth will be
published later this year by Hill and Wang. |